It’s a hoot to see three NBA stars Steph Curry, Jeremy Lin, and James Harden sitting at a round table celebrating the Lunar New Year. The basketball greats sat together and toasted in Chinese for a NBA commercial which will air in China until February 22.
Year of the sheep will give way to year of the monkey this Feb 8. To market to the 100 million Chinese basketball fans, NBA has also come out with Chinese New Year jerseys which will be worn during the matches around this holiday. For the first time, all 30 NBA teams are showcased in China this year. 51 games will be broadcast or streamed throughout the country. Looks like NBA is hoping to start a culture where Chinese folks will be eating the Chinese New Year meal with American basketball on TV.
